We recently had the privilege of partnering with the Registered Psychiatric Nurses Association of Saskatchewan (RPNAS) to orchestrate a comprehensive brand revitalization. This endeavor encompassed a full brand relaunch, the development of a new website, and the creation of its 2023 annual report.
RPNAS was seeking to rejuvenate their brand image and enhance their digital presence. With a rich history of serving the province, the organization was eager to modernize their identity while staying true to their roots.
Before
After
We created a new logo and wordmark that featured the silhouette of a butterfly, representing growth and positive change. The choice of colours was a crucial part of the project, as they needed to reflect the heritage and values of the RPNAS. After careful consideration, we chose a combination of burgundy and purple that had deep roots in the organization’s legacy, infusing the brand with a sense of continuity and progress.
In alignment with our client’s commitment to transparency and integrity, we created its 2023 annual report that encapsulated the organization’s achievements, milestones, and strategic direction. The report’s design pulled visual elements from the brand identity, including rich, vibrant colours and minimalist shapes to create a modern feel. The report was designed to be easily read on both desktop and mobile devices, with a focus on legibility and readability.
